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Alia in 2024

My Commitment to Natural Hair Care – Join Me in Celebrating Authentic Beauty!

Hi, I’m Alia, a 30-something 90’s kid with a passion for science and nature. As a quirky introvert and self-proclaimed nerd, I firmly believe that science and nature can harmonize for the greater good.

Ever since I was young, creativity has been a cornerstone of my life. Nicknamed “The Crazy Scientist,” I was always crafting, learning new skills, and studying biology.

My imaginative mind even led me to give fresh tea to the plants around our house, convinced that if vitamins were good for us, they must be good for them too!
I spent my childhood in São Tomé e Príncipe (I’ll share a map below in case you’re wondering where that is!) and Portugal. I’ve also lived in Russia, Angola, and Belgium before finally settling in the United Kingdom. Initially, I came here to study, earning my Biomedical Science degree in 2015. Due to economic uncertainty in Portugal, I decided to stay, and the UK has been my home ever since. 

I’m the eldest of two girls, and growing up as a young girl of African heritage in Portugal was challenging. If you grew up in a similar environment, you’ll likely relate to my experience.
  

Map of Sāo Tomé e Príncipe

Natural

I dedicated a lot of time to the library, devouring articles on health, science, and DIY recipes for hair, skin, nails, and lifestyle. Botany, the scientific study of plants, particularly fascinated me. The healing powers of plants, from tiny bacteria to giant sequoia trees, never ceased to amaze me.

Highest Quality

As I delved deeper into my interests, I began making my own products at home, meticulously studying preservation, hygiene, and EU regulations. My academic background and three years of laboratory work proved invaluable. My hair journey saw it all—from being relaxed in 2009 to a short pixie cut in 2012 (“big chop”) to reaching bra strap length in 2017.  

Organic

I continued creating homemade recipes and researching new ingredients, which led to my hair thriving. Soon enough, family, friends, and online acquaintances began asking about my hair and skin routines. Sharing my recipes and eventually selling my creations, Creative Alia was born in 2014.

One of my first handcrafted products

This was around 2011, can you see the upgrade! These were the first packaged products I ever made for natural hair care for my family and friends, before that I used to put products in unlabelled containers.
My first handcrafted products for natural hair care in the early 2000's
My first handcrafted products for natural hair care in the early 2000's

Each One Is A Unique One

My hair journey was tough. Despite having family members with similar textures, we lacked the knowledge and encouragement to embrace and care for our natural hair.
I started doing my own hair at a very young age and even learned to braid when I was just four years old!
Things became more complicated when I developed severe eczema around the age of 13-14 after receiving the HPV shot. Finding products that moisturized my hair and healed my skin was a struggle, especially before the widespread recognition of organic ingredients’ benefits.
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Creative Alia Curly and Natural Hair Products Founder-Alia

Discover Nourishing Products for Your Natural Curls

Every item is handcrafted and carefully selected just for you. Dive in and find your next favorite piece today!

Ups and Downs

Throughout this journey, I made many mistakes. My hair suffered from colour and heat damage, wrong products, and over-manipulation. But in 2012, after my “big chop,” I embraced a more natural approach to haircare. Although I coloured my hair again in 2013 (a huge regret!), my hair has been on the path to recovery ever since. I now sport beautiful hair since focusing on my natural hair care.

I would have not made it without you!

Thank you to everyone who has supported me from the beginning, and to new visitors, welcome! I hope you enjoy exploring what I do, trying my products, and sharing the love!
Join us in celebrating authentic beauty through our commitment to natural hair care!

The Power of Natural Beauty

Discover Nourishing Products for Your Natural Curls and Your Soul!
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